2009 Vancouver International Jazz Festival—The Vancouver International Jazz Festival (VIJF) is a ten day multi-venue music festival presenting over 1800 artists and 400 concerts in over 40 venues across Vancouver. MTEP funding enabled the festival to enhance the overall quality of the event, through the addition of a high profile concert, the "Pink Martini and Orchestra". The reach of the festival was expanded across Canada and internationally, through a comprehensive marketing and promotion strategy. Overnight tour packages were created, and in the process a relationship with tour operators was built. Enhancements to online search engines allowed greater targeting of marketing efforts to potential audiences and priority markets. Social media and mobile marketing applications were developed, including the creation of the VanJazzFest iPhone application.