Philip Gould - New Labor Strategy Advisor Election Campaign 1997 - In that period I was talking to people who used to vote conservative and were considering voting labor and they want it understood they are financially pressed and there are limits to the extent to which taxation can be improved, and they think crime is an issue that matters to them, they want welfare to go to people who deserve welfare not to people who do not. This was seen by many in the labor party as selfish. I never saw that it was selfish I believed that Dad or Mom doing the best for their families was not selfish they're just doing the best for their families, that's what people do.