Data analysis
Descriptive statistics, t-test, exploratory factor analysis, and reliability analysis were
performed to analyze the collected data.
Descriptive statistics was used to examine the demographic profile of the respondents
and to evaluate their expected and perceived museum service quality. Using descriptive
statistics the first two hypotheses were tested.
The paired samples t-test was performed to determine the significance of differences
between perceived and expected scores of service quality. At this stage, the third
hypothesis was tested.