• Direct assistance for the eligible households providing them with the necessary equipment
• Direct subsidy for purchasing equipment
• Indirect financial support/funds for:
- importing/manufacturing and distributing STBs
- training on installing STBs and aerials
- installation support (remote or physical assistance)
- aftercare service, etc.
• Combination of the above
The level of subsidy is important. In cases where a direct subsidy for STBs is part of the Help Scheme, there is
the risk that the subsidy has an inflationary effect on the STB market, and is absorbed by the manufacturing and
distribution chains. The Help Scheme should not rely solely on the horizontal retail market for distribution of the
STBs when the timescale for switchover is short – it may be necessary to generate the cooperation necessary to
achieve a scaled rollout through a specific retail scheme.
Governments should be mindful of the need to avoid creating a secondary market for set t