Thailand Mobile Expo Hi-End" (TME) that ended on Sunday, total spending at the event did not meet the target, affected by the current worrying political atmosphere. while consumer behaviour was changing. People now take their time before deciding to buy a smartphone. They compare each product's features with its price, while considering the design as well. They no longer base their purchases on brand awareness alone. Smartphones from personal-computer vendors were also popular at the event, reflecting the fact that this is now a very competitive market - good news for consumers, as they have more choices.