The business concept shows evidence that a product or service is viable and capable of fulfilling an organization's particular needs.
The Business Concept section:
- Articulates the vision of the company, how you plan to meet the unique needs of your customer, and how you plan to make money doing that.
- Discusses feasibility studies that you have conducted for your products.
- Discusses diagnostics sessions you had with prospective customers for your services.
- Captures and highlights the value proposition in your product or service offerings.