Sales Force Automation (SFA) – helps sales staff increase their productivity by focusing sales efforts on the most profitable customers, those who are good candidates for sales and services. – provides sales prospect and contact information, product information, product configuration capabilities, and sales quote generation capabilities. – assembles information about a particular customer’s past purchases to help the salesperson make personalized recommendations. – enables sales, marketing, and delivery departments to easily share customer and prospect information. – has capabilities for sales forecasting, territory management, and team selling.