Within the category of efficiency, interviewees suggested
including the efficiency of the salesman (for wholesale,
distribution center and supermarkets), measured as the
number of pallets sold per year, and the efficiency per
hectare of the production (for breeder and growers).
Suggested indicators from the framework for efficiency were
production/distribution and transaction costs, profit, return
on investments, and inventory. All suggested indicators of
efficiency are currently measured only in the breeding and
wholesale companies. From the five suggested indicators of
efficiency only three (production costs, profit and return on
investments) are measured by the growers. Inventory costs
and transaction costs are not measured. Not all suggested
indicators of efficiency are measured in the distribution center
(e.g. transaction costs are not calculated). From the five
indicators of efficiency, three are measured by the
supermarkets