The country's most flamboyant gem dealer wasn't about to take any half measures when he celebrated his 54th birthday this month. Famed for putting the glitter in hi-so glitterati, Chuchai Chairit thilert had gathered hundreds ofcelebrities, dig- nitaries, friends and family at his billion-baht entertainment complex in Samut Songkhram. Located on seven rai of land, it is immodestly named Chuchai BuriSri Amphawa the City of Chuchai in the Glory of Amphawa in a small nod to the popular tourist destination. The complex boasts an 18-room neoclassical- style luxury hotel, a shopping terrace, restaurant, entertainment hall and Hindu shrine.