Analysis of time lapses
measured by their answers to questions on when they first
considered pursuing an MBA, when they applied, and
when they matriculated confirms the existence of an
extended decision process (summarized in Figure 1). In
the beginning, a decision is made on whether to pursue a
graduate degree—a categorical decision that answers the
question, “Is an MBA right for me?” (stage 1). Once a
prospective student decides to pursue a graduate degree,
another decision is required—a brand-level decision that
answers the question, “Where should I pursue the
degree?” (stage 2). Finally, the prospective student has to
decide where to enroll (stage 3). This paper analyzes the
decision-making processes at stages 2 and 3—the
decisions to apply to graduate business school and to
enroll in a specific school
Analysis of time lapses
measured by their answers to questions on when they first
considered pursuing an MBA, when they applied, and
when they matriculated confirms the existence of an
extended decision process (summarized in Figure 1). In
the beginning, a decision is made on whether to pursue a
graduate degree—a categorical decision that answers the
question, “Is an MBA right for me?” (stage 1). Once a
prospective student decides to pursue a graduate degree,
another decision is required—a brand-level decision that
answers the question, “Where should I pursue the
degree?” (stage 2). Finally, the prospective student has to
decide where to enroll (stage 3). This paper analyzes the
decision-making processes at stages 2 and 3—the
decisions to apply to graduate business school and to
enroll in a specific school
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