Having conquered the market for Web search by first simplifying how it is done
and then making sales of related advertising more efficient, Google is now funding green
technology and using its brand power to lobby for policy change. Google has introduced
a plan to wean the United States off the burning of coal and oil for power and to cut oil
use for
cars by 40%. Such movements could cost trillions of dollars, but Google believes they
should ultimately save money. Through its charitable arm, Google.org, the company is
supporting plans for designing wind, solar and geothermal technologies, which it hopes
will eventually be cheaper than coal. Google invested $45 million on such companies
this year. Google itself is making improvements on its servers and at its buildings. New
efficiency standards for computers could cut power consumption by the equivalent of 10
to 20 coal-fired plants by 2010, Google said. Google recently joined with General Electric
to speed up development of new power grid technology.
Having conquered the market for Web search by first simplifying how it is done
and then making sales of related advertising more efficient, Google is now funding green
technology and using its brand power to lobby for policy change. Google has introduced
a plan to wean the United States off the burning of coal and oil for power and to cut oil
use for
cars by 40%. Such movements could cost trillions of dollars, but Google believes they
should ultimately save money. Through its charitable arm, Google.org, the company is
supporting plans for designing wind, solar and geothermal technologies, which it hopes
will eventually be cheaper than coal. Google invested $45 million on such companies
this year. Google itself is making improvements on its servers and at its buildings. New
efficiency standards for computers could cut power consumption by the equivalent of 10
to 20 coal-fired plants by 2010, Google said. Google recently joined with General Electric
to speed up development of new power grid technology.
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