There are three strategy levels that you should be aware of when developing objectives for your business. They are functional-level strategies, business-level strategies and corporate-level strategies.
Functional-level strategies are focused on improving the effectiveness of a business at an operational level. Functional-level strategies are aimed at improving the efficiency and effectiveness of manufacturing, marketing, customer service, resource management and product development. They also aim to increase the level of innovation in the business with a focus on meeting customer needs.