Practical implications - The research showed perceived usefulness was the most important
factor that affect to the behavioral intention to purchase low-cost airline e-ticket. . The most
influence question in this factor is “using internet for flight reservation increase reservation
performance”. Customers think that when they reserve the flight by online booking, they will
get the best deal because the website provide all information and they can compare the price
easily to another website because product and service information seem to be very important.
Hence, Airline companies should ensure that they provide enough details and useful
information about the product as well as clearly state the price and terms and condition.
Therefore it can help influencing customer’s intention to purchase.