Like Button. The Like button on Facebook and similar buttons, such as Share and +1 on other social sites, are perhaps the single most important element in the rise of social marketing. “Like” is the engine of social marketing. The Like button was intro- duced by Facebook on its own Web site in 2009 and rolled out as a plug-in to other Web sites in 2010. Unlike traditional Web advertising, the Like button gives users a chance to share their feelings about content and other objects they are viewing and Web sites they are visiting. It’s a way for users to express their opinions to their friends about their Web experience. With Like buttons on millions of Web sites, Facebook can track user behavior on other sites and then sell this information to marketers. Like is also a plug-in that other Web sites install on their Web sites. Like gives Big Data real meaning. Industry analysts estimate that there are 2.7 billion Likes every day, 2.5 billion content items shared, 300 million photos uploaded, and 500 TB (terabytes) of data received. This breaks down to each user Liking some- thing three times a day and posting a photo every three days. Facebook does not know how many Web pages have a Like button, but analysts estimate the number is at least 2.5 million Web pages.
Like Button. The Like button on Facebook and similar buttons, such as Share and +1 on other social sites, are perhaps the single most important element in the rise of social marketing. “Like” is the engine of social marketing. The Like button was intro- duced by Facebook on its own Web site in 2009 and rolled out as a plug-in to other Web sites in 2010. Unlike traditional Web advertising, the Like button gives users a chance to share their feelings about content and other objects they are viewing and Web sites they are visiting. It’s a way for users to express their opinions to their friends about their Web experience. With Like buttons on millions of Web sites, Facebook can track user behavior on other sites and then sell this information to marketers. Like is also a plug-in that other Web sites install on their Web sites. Like gives Big Data real meaning. Industry analysts estimate that there are 2.7 billion Likes every day, 2.5 billion content items shared, 300 million photos uploaded, and 500 TB (terabytes) of data received. This breaks down to each user Liking some- thing three times a day and posting a photo every three days. Facebook does not know how many Web pages have a Like button, but analysts estimate the number is at least 2.5 million Web pages.
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