Trademarks are important to the Harley-Davidson’s motorcycle business and licensing activities. It has a vigorous global program of trademark registration and enforcement to strengthen the value of the trademarks associated with its products and services, prevent the unauthorized use of those trademarks, and enhance its image and customer goodwill. It believes the HARLEY-DAVIDSON trademark and its Bar and Shield trademark are each highly recognizable by the public and are very valuable assets. The BUELL trademark is well known in performance motorcycle circles, as is the associated Pegasus logo. The company is making efforts to ensure thateach of these brands will become better known as the Buell business expands.