For centuries, the Songkran Festival has been observed as a symbol of hospitality, love and the importance of maintaining strong relationships within families, communities, and society as a whole. Timed to coincide with the Aries period on the astrological chart, the auspicious occasion is intended to help people cool off from the mid-summer heat, show respect to family elders and receive their blessings and pray for near and dear ones who have passed away.