Different reference groups may infl uence the beliefs, attitudes and behaviour of an individual
at different points in time or under different circumstances. For example, the dress habits of a
young staff member working for a conservative law practice may vary, depending on her place
and role. She may conform to the dress code of her office by wearing by day conservative clothing and skirts or dresses that do not end above the knee and drastically alter her mode of dress
after work by wearing more trendy, flamboyant, revealing styles