Li Ning is focusing on the domestic market and the international market at the same time. After the great effort in advertisement and the effect of lighting the flame at the ceremony of 2008 Beijing Olympics, Li Ning ranked second place in the Chinese sportswear market in 2010 followed by Nike. However, it is predicted that Li Ning would lose the position to Adidas soon by the economists and analysts if Li Ning doesn’t take any action. With the recent news about the test result showing that the cloth in Li Ning has contained a high percentage of poison ingredients, NPE which is harmful to the reproduction system to human and the hormone inside the body, Li Ning’s business is adversely influenced seriously. Although many brands involve in this news like Adidas, Converse, Lascoste, Nike stays innocent in the sample test by Greenpeace, an environmental friendly community. Therefore, Li Ning definitely needs a longer time and a larger effort to unseat Nike in the...