According to the United Nations World Tourism Organization (UNWTO), Italy came in 5th in the world in 2005 in terms of the number of people traveling to the country. The 2005 numbers are the most recent ones available on the UNWTO website, and although there’s likely been some fluctuation in the overall numbers there’s no reason to believe Italy is any less popular today than it was then. The UNWTO statistics indicate that in 2004 Italy welcomed more than 37 million visitors – and to put that in more stark terms, that’s 64 visitors for every 100 residents. You’d better believe Italy tourism is big business.