Meaning = Connotation?
Is meaning simply the set of associations that a word evokes, is the meaning of a word defined by the images that its users connect to it?
So 'winter' might mean 'snow', 'sledging' and 'mulled wine'. But what about someone living in the amazon? Their 'winter' is still wet and hot, so its original meaning is lost. Because the associations of a word don't always apply, it was decided that this couldn't be the whole story.