Over the years Campbell had diversified into a number of businesses from frozen dinners to retail garden centers. However, canned soup had always remained its core business 60 percent of Campbell’s 1998 revenues from canned soup were accounted for by the sale of just three varieties: tomato, cream of mushroom, and chicken noodle. The company had had three chief executive officers over the last 20 years, and its corporate strategy had evolved with each change in leadership. The company’s diversification strategy and new investment priorities had shifted as each new CEO pursued a course to build value for Campbell Soup Company’s shareholders.