what would happen in a culture based on blame if, for example, one were to introduce a measure of the number of defects produced by each operative. The culture of the organization would encourage everyone to lie. Hence one can question whether there would be any point in introducing such a measure.
Another dimension to the problem arises because of the functional structure adopted by many organizations. Shapiro (1977) discusses the conflict between marketing and manufacturing and suggests that it is partly a result of the evaluation and reward systems used in many firms