This study believes that the development of technology facilitates the interaction between customers and the restaurant industry. Meanwhile, customers could develop greater satisfaction and loyalty intention when they feel a positive interaction. Once customers dine frequently in a restaurant, they will form greater satisfaction and loyalty than FT diners because of their favorable service interaction orientation. Dining frequency is thus the moderator between restaurant interaction orientation and customer response. This study discusses the relationships among these variables based on the results of the previous research.
Keywords Taiwan, Consumer behaviour, Customer satisfaction, Restaurants, Interaction orientation,
Behavioral intentions, Dining frequency Paper type Research paper