Like consumer-oriented Marketing 2.0, Marketing 3.0 also aims to satisfy the consumer. However, companies practicing
Marketing 3.0 have bigger missions, visions, and values to contribute to the world; they aim to provide solutions to address
problems in the society. Marketing 3.0 lifts the concept of marketing into the arena of human aspirations, values, and
spirit. Marketing 3.0 believes that consumers are complete human beings whose other needs and hopes should never be
neglected. Therefore, Marketing 3.0 complements emotional marketing with human spirit marketing.