(Oppenheimer for his part believes he got the award because of the paper’s title: “Consequences of Erudite Vernacular Utilized Irrespective of Necessity: Problems with Using Long Words Needlessly.” The title made readers laugh, he told me—and then think.) Ultimately, Oppenheimer says the attention the Ig Nobel brought to his research means it’s now being used to improve the work of students in academic writing centers around the country.