Food and beverage manufacturers have witnessed tremendous growth and change in the last
decade. Global players consolidated, the developing world emerged as a viable market, new
technologies afforded greater product diversity, and stringent regulations challenged manufacturers
to prioritise consumers and environmental health. In addition, manufacturers must manage high,
volatile costs, a tough economic climate, and increasing competition from powerful retail brands.
The industry is set to evolve even more rapidly over the next decade. How are today’s smart
players planning to protect their business and expand their market share?
As the world's leading food processing and packaging solutions company, Tetra Pak works closely
with food and beverage manufacturers around the world. It’s our business to help our customers
make smart choices that grow market share and maximise profits. In 2011, we commissioned an
in-depth report comprising qualitative data and 50 interviews with manufacturers and other
beverage industry stakeholders. Our objective was to fully explore and identify the key trends that
are reshaping the industry, and help companies—large and small, local and multinational—
understand the market pressures that will affect their business in the years to come.
This document represents our top line findings: eight trends that will dominate the industry from
now until 2020 and beyond.