3. Define Your Customer
Defining your market does not need to be a difficult process. You do not need a huge market base, but you need to be realistic and market need to be well-defined.
-Who are your competitors, and who do they target
-Who is your perfect customer and client base?
-What is your current customer base (in terms of age, sex, income, and geographic location?)
-What habits do your customer and potential customer share? Where do they shop, what do they read, watch, and listen to?
-what qualities do your customers value most about your product or service? Do they value selection, convenience, service, reliability, availability, or affordability?
-What qualities about your product or service do you need to improve? How can they be adjusted to serve your customers better?