The primary e-commerce challenge facing Blue Smoke is to develop ways to drive traffic to their website.Those who first sample and enjoy the product are the customers most likely to seek out and order from the site.Thus,a multi-tiered strategy of pushing the product out to where it can be sampled using traditional approaches of middlemen distributors,providing incentives for customers to visit the website as repeat customers,and making this transaction preferable to what the consumer can rely upon elsewhere has been identified.