Levels of Goals
• Mission Statement
– Describes who you are, what your business is, and why it exists.
• Business-Level Goal
– Describes what your overall business is to accomplish in order to
achieve the company mission.
• Functional-Level Goal
– Describes performance desired of specific departments to
achieve the business-level goals.
• Strategy
– Is a plan of action that details how the firm will attain
functional-level goals.