The transport study is the latest in a series of VisitBritain’s foresight editions, which look at the significant issues affecting the inbound tourism industry. The latest report, released today, reveals that now just over half (53%) of all visitors to Britain get around the country using a bus, tube or tram, followed closely by one-in-three who book a taxi (32%). Train trips, outside of towns and cities, have become the third most popular way of getting around with only 28% of international visitors doing so.
Somewhat surprisingly, rather large proportions (15%) bring their own car to Britain, a number dominated by business travellers and European holiday visitors. Only one-in-ten decide to hire a car when in Britain.
Those who visited Britain on business were most likely to book a taxi (42%), followed closely by wealthy international students (33%). However students are also the most likely to use a bus, tube or tram (72%) followed closely by holiday visitors (66%).