Strengths:
Technical advantages: Haier is a world leader in white goods areas of technology level,
innovation-driven (Li Shuaida, 2011) to global consumers. Haier Group is committed to providing
solutions that meet the needs and achieve win-win situation between enterprise and users.
Innovation Advantage: Haier water heater electric wall technology as well as Haier washing
machine double engine technology is also included in the International Electro technical
Commission (IEC) international standard (Li Shuaida, 2011) proposal