Morash, E.A. and Ozment, J. (1994), “The augmented service offering for perceived and actual service quality”, Journal of the Academy o f Marketing Science, 22 (4), pp. 352-363.
Morash, E.A. and Ozment, J. (1994), “The augmented service offering for perceived and actual servicequality”, Journal of the Academy o f Marketing Science, 22 (4), pp. 352-363.