We all know the services we are offering are highly subject to commoditization and because of this there is an increasing focus on price of our customers. If we want to be the provider that stands out from the rest, a nice presentation and a clean warehouse are often not enough. That’s why an important topic on the Sales Conference will be ‘Consultative Selling’. When we can educate and advise our (potential) customers instead of just selling whatever we have available, we will improve the relation with that client and make our offer less comparable to that of our competitors