The European Travel Commission (ETC), the organisation responsible for promoting Europe as a destination, has called for reform of the way visas are granted to leisure and business travellers, and it said the benefit to Europe’s economy could be in excess of €114 billion in export revenue and 615,000 new jobs by 2020.
At a press conference at this week’s World Travel Market in London, Peter De Wilde, President of ETC, said, “Europe is losing share of global tourism arrivals and our visa regimes are a contributory factor in this decline. It is the view of ETC that liberalisation of Europe´s visa regimes for leisure travellers is essential for the continent to maximise its share of the benefit from global tourism growth in the decades ahead.”
And he called for immediate action, saying, “It is within our power to change this and to improve our tourism competitiveness. At a time when Europe needs to create new employment, particularly amongst our youth, pro-tourism policy initiatives can deliver a strong return on investment and can do so in a relatively short timeframe.”
Europe’s visa regimes are among the most restrictive in the world according to the United Nation’s World Tourism Organisation (UNWTO).
ETC estimates that 56% of visitors from non-European markets that arrived in European destinations in 2014 required a visa. These visitors from the largely long-haul source markets are amongst the most valuable because they tend to stay longer and spend more per day than the average visitor.
Mark Henry, Vice-President and Coordinator of ETC’s visa advocacy work, presented a range of practical initiatives to deliver improved openness in ways that avoid compromising security or immigration control. ETC´s recommendations for action include:
First is the adoption of ‘Best Practice’ improvements for the current available visa types to ease the administrative burden for tourists, such as the implementation of simplified application processes, reduced application fees, and lengthening visa validity. Second is the greater deployment of new visa types, in particular greater adoption of electronic visas and visas on arrival. And third is the continued growth in the list of nations whose citizens can access Europe visa-free.
To assess the potential impact on the economy, ETC briefed Tourism Economics to undertake an analysis of the impact for Continental Europe of each of these three degrees of liberalisation (benchmarked against no reform) for 10 priority source markets, which together account for more than half (53%) of the visa-constrained visits to European destinations.
These priority markets are: China, Russia, India, Turkey, Indonesia, Belarus, Tunisia, Saudi Arabia, South Africa and Thailand. They were selected for their size and growth potential as well as their population’s propensity to travel.
David Goodger, Tourism Economics’ Director, explained that adopting the ‘Best Practice’ policies for the ten profiled markets would generate 3.4 million additional arrivals to European destinations each year by 2020. This would involve a cumulative total of €18.3 billion in associated tourism spending over the period to 2020 and 95,000 new jobs.
Offering new visa types, such as an eVisa or visa on arrival, would further reduce the burden on travellers and would help fuel stronger economic growth in subsequent years. The impact would be 8.5 million more annual visitor arrivals, a cumulative total of €45 billion in additional spending and more than 200,000 additional jobs over the period. The largest benefits would flow from a complete visa waiver for these markets, in which case 21.8 million additional arrivals per year would be expected. Over the period to 2020, this would generate €114 billion in new export revenue and 615,000 additional jobs, including direct, indirect and induced employment.
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歐洲旅行委員會 (等),該組織負責促進歐洲作為目的地,呼籲為休閒和商務旅客簽證的方式的改革,它說: 對歐洲的經濟利益可能超過 € 1140 億出口收入和 615,000 新的工作崗位,到 2020 年。在倫敦,彼得 · 德 · 王爾德,等主席,說,這周的世界旅遊市場的新聞發佈會時"歐洲正在失去份額的全球旅遊來港定居人士和我們簽證制度處於一個有利的因素這一下降趨勢。它是 Europe´s 簽證制度為休閒旅客,自由化等認為是非洲大陸能夠最大限度地受益于全球旅遊業的增長,在未來的幾十年中其份額的必要條件。他呼籲立即採取行動,說,"這我們有能力改變這一點,提高旅遊競爭力。當歐洲需要創造新的就業機會,尤其是我們的青春,一次親旅遊政策倡議可以交付的強勢回歸投資,可以在相對較短的時間內這樣做。歐洲的簽證制度等在世界根據聯合國世界旅遊組織 (UNWTO) 的限制性最強。等估計,56%的遊客從 2014 年抵達歐洲目的地的非歐洲市場需要簽證。這些從很大程度上長途客源市場的遊客是當中最有價值,因為他們傾向于停留更長的時間和花費更多,每天平均訪客比。Mark Henry, Vice-President and Coordinator of ETC’s visa advocacy work, presented a range of practical initiatives to deliver improved openness in ways that avoid compromising security or immigration control. ETC´s recommendations for action include:First is the adoption of ‘Best Practice’ improvements for the current available visa types to ease the administrative burden for tourists, such as the implementation of simplified application processes, reduced application fees, and lengthening visa validity. Second is the greater deployment of new visa types, in particular greater adoption of electronic visas and visas on arrival. And third is the continued growth in the list of nations whose citizens can access Europe visa-free.To assess the potential impact on the economy, ETC briefed Tourism Economics to undertake an analysis of the impact for Continental Europe of each of these three degrees of liberalisation (benchmarked against no reform) for 10 priority source markets, which together account for more than half (53%) of the visa-constrained visits to European destinations.These priority markets are: China, Russia, India, Turkey, Indonesia, Belarus, Tunisia, Saudi Arabia, South Africa and Thailand. They were selected for their size and growth potential as well as their population’s propensity to travel.旅遊經濟學主任 David Goodger 解釋,採取最佳做法政策為十異形市場會帶來 340 萬額外來港定居人士到歐洲目的地每年,到 2020 年。這將涉及了累計總數為 € 183 億在相關旅遊支出同期 2020年和 95,000 新的就業崗位。提供新的簽證類型,例如給予電子簽證或落地簽證,會進一步減少對旅客的負擔,有助於燃料更強的經濟增長,在隨後的幾年。影響將是 850 萬更多每年訪港旅客人數,累計的 € 450 億額外開支和同期超過 200000 個就業崗位。從這些市場,將案件 2180 萬額外來港定居人士每年完成簽證豁免流最大利益。到 2020 年期間,這會在新的出口收入和 615,000 額外的工作,包括直接、 間接和誘發就業產生 € 1140 億。
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