Anderson and Narus (1990) suggest that trust leads to mutually satisfying relationships through increased cooperation and reduced conflict. Similarly, Smith and Barclay (1997) propose that trust leads to overall satisfaction with the relationship. Finally,Grossman (1999) contends that consumers who trust a firm will be more satisfied with it, its products, and the relationship with the firm.
According to Anderson and Narus (1990) trust leads to overall satisfaction with the relationship by increasing collaboration and reducing conflict. Smith and Barclay (1997) also suggest that trust leads to