I once asked a group of my students if they knew what the term postmodernism meant: one replied that it’s when you put everything in quotation marks. It wasn’t such a bad answer, because concepts such as “reality”, “truth” and “humanity” are invariably put under scrutiny by thinkers and “texts” associated with postmodernism.
Postmodernism is often viewed as a culture of quotations.
Take Matt Groening’s The Simpsons (1989–). The very structure of the television show quotes the classic era of the family sitcom. While the misadventures of its cartoon characters ridicule all forms of institutionalised authority – patriarchal, political, religious and so on – it does so by endlessly quoting from other media texts.
This form of hyperconscious “intertextuality” generates a relentlessly ironic or postmodern worldview.