We have found that the culture of an organization is one of the main determinants of how it will respond to a crisis; which crises, if any, it will place in its crisis portfolio; and how it will cope with “early warning signals.” Reactive organizations not only persistently ignore early warning signals; they even go so far as to block them deliberately. Their self-image is so inflated that believe they are invulnerable. Integrative organization are more proactive, less likely to practice denial, and have a more balanced approach to crisis management. It’s important to have early warning systems in place, because different crisis give off different warnings. For example, a lot of graffiti may be a sign of employee disgruntlement, while an increasing accident rate may signal faulty equipment.