Exotica Having more discretionary income, many consumers, particularly older people, are prepared to indulge themselves in more exotic personal, leisure, and entertainment purchases. Sales of everything from spas and tube to custom-made golf clubs and long holidays in distant regions of the world have boomed and are likely to continue to grow.
Maintaining Tradition While demand for the exotic has exploded, there are still strong feelings about maintaining a sense of tradition. Large, traditional weddings are back in style, and there seems to be a return to a stronger family orientation after a decade or two of the “me generation.” This will be reflected in people’s purchasing patterns and how they spend their time.