You need to be aware that just because you decide to make a video about your product and post it on your website put it on DVD 's and start showing it to people isn't going to automatically translate into doubling your sales There are allot of factors that come into play in producing an effective video many of which are very complex and require careful planning strategy and quality production You have to carefully craft the message to communicate that what you have is what the user is looking for A batch of things you should consider in planning to develop video and animation inclue