We held the "Family Skincare Class in Tokyo" as a special event for the "Shiseido Children's Seminar", in which we visit elementary schools to conduct onsite classes, on August 12, 2012. We invited male and female children in the 5th and 6th grades and their parents to Shiseido Shiodome Office as a summer vacation event, in which families can participate, targeting those who applied on official websites such as "Watashi+" (Japanese only) that include Shiseido products and beauty information. We held 2 seminars in the morning and the afternoon, and a total of 90 people with 45 parent-and-child pairs participated. In the first half of the seminar, participants cleansed their faces in a correct manner after learning about the necessity of facial cleansing. In the second half of the seminar, participants learned the importance of UV ray protection and demonstrated the correct application of sunscreen. Children, who seemed nervous when the seminar started, gradually started to relax through demonstrations and were participating with curiosity and seriousness. Especially in the part when they cleansed their faces, children enjoyed the lather they made themselves and were surprised by the skin condition after facial cleansing. Parents looked back to how they had been providing skincare for themselves and shared many comments, such as "I was wrong," "I wasn't aware," and "I'd like to take this opportunity and start providing thorough skincare."
After the seminar, the venue was greatly enlivened with families experiencing the excellence of Shiseido products while freely spending time with each other, taking on the challenge of the tests on skin on "Kirei Club for Kids" (Japanese only), which is a website for children's initiatives, and actually trying products in the section where they could experience products for children and products for parents.