Super Loyal (SL) – those who purchased 10 to 12 months out of 12 months and purchased in the last 3 months.
Loyal (LY) - those who purchased 7 to 9 months out of 12 months and purchased in the last 3 months.
High Potential (HP) - those who purchased 2 to 6 months out of 12 months and purchased in the last 3 months.
Medium Potential (MP) - those who purchased 5 to 8 months out of 12 months and stop purchased between 3 to 6 months.
Low Potential (LP) – those who purchased 2 to 4 months out of 12 months and stop purchased between 3 to 6 months.
Trial (TRL) – those who purchased only 1 month out of 12 months and stop purchased between 4 to 12 months.
Fresher (FRH) – those who purchased only 1 month out of 12 months and purchased in the last 3 months.
No spending (NS) - those who never purchase in the last 12 months.
Unknown – the person who doesn’t have status equal ‘1’ on tracking date.