Hyundai Motor Company’s brand image has evolved from “dependable quality” to “the most satisfying brand.” Brand value grew 16% in 2014 to USD 10 billion versus 2013, surging three notches to No. 40 in Interbrand Best Global Brands 100 and joining the top 40 for the first time. Hyundai Motor Company shows its brand value by posting another two-digit growth in 2014, fueled by the successful launch of game-changing products such as the all-new Genesis and Sonata, as well as the successful implementation of its Modern Premium brand direction, which has been creating not only a unified image for the brand worldwide, but also an emotional connection with its customers