We started off lending a platform in the magazine for young local designers. But gradually, we started developing various initiatives beyond the magazine in order to promote their designs and widen their scope of influence.
For example, the Vogue Talents Corner in collaboration withthecorner.com.cn in December 2011 and the CFDA x Vogue Fashion Fund, launched in 2012, which allows Chinese designers to gain first-hand insight into the business and retail side of fashion in the New York offices of leading companies like Theory and Michael Kors.
Whilst we were mostly focusing on independent designers, gradually, I began noticing that many Chinese fashion brands were taking an increasingly international approach to the way they run their business.