Figure 3. Qualitative question on control vs. can facts canned creole
Participants were more split in this instance with 36% preferring the control, 53% the can facts, and 11%
concluding that they both were equally appealing. When asked why they preferred either can participants were
all across the board with comments such as: would not read that, do not like white line at the top, I did appreciate
the nutritional facts, because it showed benefits, and the “DID YOU KNOW” tag line made me look at package
B more.
5.2 Eye-Tracking Results and Statistical Analysis
Tobii Studio and SAS® Studio was used to collect and analyze the raw eye tracking data. The mean, standard
deviation, and standard error was determined for each participant output for the TTFF, TFD, and FC metric. The
data was tested for normality using the Shapiro-Wilk test, and the data was determined to be non-normal. An