Ever the controversialist, the rumors surrounding Lady G’s fragrance have spread like wildfire: everything from its notes and looks (black-colored juice that turns invisible upon spritz), to leaked packaging, campaign stills and now the official campaign video (see below for images from the preview campaign video that was launched a few days ago). As it turns out, Lady Gaga’s “Fame”, which is due for official launch in a few days (August 22, mark your calendars!), the fragrance box describes the scent as having notes of Belladonna. Elle UK reports: “… a deadly nightshade, pulverised apricot, saffron and honey drops. After first whiff it is sweet, erring on sickly, but it dries down on the skin to a soft, addictive scent – reminiscent of the addictive nature of fame, perhaps?”