The company is funded by the Primary Group. The company has the ambition to become the benchmark provider for car insurance in Thailand, recognized for its innovative distribution model, better priced products, and market leading claims services..
Primary Group Limited is a Bermudan based investment holding company for a group of predominantly small to medium size businesses engaged in insurance and other financial distribution activities.
Active investor in the Financial Services, Healthcare & Technology arenas since 1997 , Primary group has over $1Billion of gross written premium generated nby current investments and over $250 Millions deployed in previous and live investments. Among others, Primary had created Swiftcover in the UK.