How could Nordstrom survive and thrive the recession? The secret is not involved a piercing insight into customers. Rather, it is inventory management that contributes to success.
Nordstrom introduces a single view of goods, which combines its in-store and online inventory systems, and displays stock from both the Web warehouse and its stores all at once. Say that if a customer is looking for a CK coat via Nordstrom.com, she can see whether the coat is available at nearby stores and reserve it for pickup the same day. More significant, if the coat is out of stock on the web warehouse, you can still order it from any other regular stores.