Managers in corporations can use this model as a whole or in part in order to increase their firm’s
performance. For instance, a firm needs to have proper internal marketing strategies in place in order to
increase employee satisfaction, employee retention and attract new employees. If a firm wants to increase
the productivity of its employees and have higher product quality it needs to make sure that its employees
are satisfied. A higher product quality will lead to satisfied customers that in turn will increase customer
retention and acquisition of new customer. This will ultimately lead to higher firm performance in terms
of higher revenue growth and higher profitability over the long run. The bottom line is that if a firm has
proper internal marketing strategies in place, it will trigger a chain reaction which will ultimately lead to
higher firm performance