Values – Disney stands for values and ethics. Be it Disneyland, ESPN, Their movies or any business venture which the company invests, the business venture does not step a toe out of the line where values are concerned. Disney movies will be for kids and young adults. It’s a plus point that even adults love it. However, Disney as a brand has maintained the values which can be learned by kids and these values are also the one which us adults look for in our kids. And because of Disney our kids are learning those values.