How The Tool Works
Publishers are required to tag the marketer's Page in any post that mentions a third party brand, product, or sponsor. When tagged, the marketer will be notified and will be able to see high level performance insights, such as reach and engagement for the post. They also have the ability to share the post to their Page and put additional spend against it.
Sharing branded content to your Page
All branded content must be tagged using the tool, which is available through Page composer on desktop and iOS, Power Editor, Ads Manager, the Marketing API, the Live API, the Graph API, and the Mentions app on iOS. We will extend branded content support to Android in the coming months.